Prospectus
A forecastable number of qualified conversations, every month.
Pipeline Secured is a B2B outbound firm for founders whose best months came from referrals they didn't control. We build the sending infrastructure, define the targeting and write the campaigns — then run them as a system you can plan against.
- Engagement
- 6 months min.
- Capacity
- 4 clients
- Built for
- B2B services & SaaS
- Min. contract value
- £15,000
- From
- £3,500 / month
NoteWe publish the price floor and the client cap here rather than behind a call. If either rules you out, we've saved us both an hour.
The situation
You can't forecast what you don't control.
Your best quarter was an accident
It came from a referral, an old contact, a conference conversation. Good revenue — but nothing you can repeat on purpose.
The SDR hire didn't work
Five months to ramp, then a resignation before the pipeline compounded. You paid for the learning curve twice.
You've stopped making commitments
You won't tell the team what next quarter looks like, because you'd be guessing — and they'd hold you to it.
NoteIf none of the three describe you, the rest of this page probably won't either.
The alternatives
What outbound actually costs you now.
The relevant comparison isn't a cheap agency. It's the fully loaded cost of the options you're already weighing.
Salary, tooling, data and your management time in year one — before a single meeting lands. Ramp runs four to five months.
Shared lists, your own domain used for sending, and a "meeting" defined as anyone who replied. Cheap because the risk transfers to you.
The most expensive hours in the company, spent on the task most sensitive to consistency — and the first thing dropped in a busy month.
1Fully loaded first-year cost: base salary, employer contributions, data and sequencing tooling, and management overhead. [Replace with your own sourced figure before launch.]
The method
Five stages, in order. Nothing starts until the one before it holds.
Define the buyer, not the job title
We build the ICP from evidence of the problem — hiring signals, funding, tech stack, growth stage — rather than a title filter. Most campaigns fail here, before a single email is written.
Build the list for this campaign only
Every record is sourced and verified for the specific campaign. No purchased databases, no lists recycled between clients, and a hard bounce ceiling of 2%2.
Stand up dedicated infrastructure
Secondary domains, authenticated and warmed for a minimum of 21 days before first send. Your primary domain is never used for outbound.
Write and test the offer by segment
The same product means different things to different buyers. Each segment gets its own angle, tested in controlled cells before volume goes anywhere near it.
Qualify, hand over, review
Replies are qualified against written criteria agreed in week one. Meetings go straight into your calendar; we review performance with you every week.
2Measured per sending domain per week. Campaigns pause automatically above the ceiling until the list is re-verified.
NoteThe full method — including warming schedules, per-inbox limits and the monitoring stack — is published in detail rather than described in a call.
Infrastructure
Your domain reputation is not ours to spend.
Most of the damage done by outbound agencies isn't a wasted retainer. It's a primary domain that starts landing in spam six months later — and by then it's expensive to repair.
Separated sending
Outbound runs entirely on dedicated secondary domains that mirror your brand. Your primary domain keeps sending invoices and contracts, unaffected.
Authenticated and warmed
SPF, DKIM and DMARC configured at setup, followed by a minimum 21-day warming ramp. Volume is capped per inbox, permanently — not just during warming.
Monitored, with a stop condition
Deliverability, placement and bounce rates are checked weekly against defined thresholds. Breaching them pauses the campaign; it doesn't get noted in a monthly report.
Yours at the end
The domains, inboxes and warmed reputation transfer to you when the engagement ends. You keep the asset you paid to build.
NoteThis section exists because it's the question nobody asks until it's too late. Ask any firm you're evaluating which domain they intend to send from.
What you receive
A qualified meeting, defined in writing.
"Meetings booked" is the number every agency reports and almost none of them define. Ours is agreed in week one and applied without exception.
The qualification standard
Right company profile, right seniority, an acknowledged problem, and an accepted calendar invite. A reply is not a meeting. A "send me more information" is not a meeting.
Weekly reporting
Sent, delivered, placement, reply rate, positive rate, meetings — per campaign and per segment. The same numbers we use to make decisions.
A standing review
Thirty minutes each week with the person actually running your campaigns. Not an account manager relaying decisions from elsewhere.
Everything documented
ICP definitions, list criteria, message variants and test results, kept current in a document you own and can hand to anyone.
NoteIf a firm won't define "qualified" in writing before you sign, the number they report later means nothing.
Fit
We take four clients. It matters that you're one of the right four.
This works when
- Your average contract value is £15,000 or above
- You sell to a definable set of companies, not everyone
- Someone can take a call within 48 hours of it being booked
- You can commit six months — outbound compounds, or it fails
- You want to know why something worked, not just that it did
This doesn't work when
- You need meetings this month to make payroll
- Your buyer is a consumer, or a business under ten people
- You want volume regardless of who's on the call
- Nobody internally owns follow-up after the first meeting
- You're looking for the cheapest option available
NoteThe right column is the more useful one. We turn down work that belongs in it, because a campaign that can't succeed damages both of us.
Who runs this
The person who builds your campaigns is the person you'll speak to.
4:5
[Your name] spent five years at Sopro, one of Europe's largest B2B prospecting agencies, running campaigns across [X] clients and [X] sectors3 — from ICP definition and list construction through deliverability, message testing and LinkedIn outreach.
That work covered a wide range of offerings, and the pattern held across all of them: campaigns rarely fail on message quality. They fail because the audience was defined by job title, or because the infrastructure was never built to survive contact with a spam filter.
Pipeline Secured exists to run that work the way it should be run — a small number of clients, handled directly, with the reasoning shown rather than summarised.
3Pipeline Secured is an independent firm and is not affiliated with, endorsed by, or partnered with Sopro. [Confirm wording against your contract terms.]
Terms
What we commit to, and what happens if we miss.
Infrastructure takes three to four weeks before first send. Anything shorter measures setup, not performance.
Monthly, scaled to campaign volume and number of segments. No setup fee, no per-meeting billing.
Targets are agreed in writing in week one. Miss the six-month figure and we work the seventh month at no charge4.
4Conditional on agreed response times to booked meetings and the qualification standard set out above. [Set the exact guarantee terms you're willing to honour — this one is a placeholder.]
Questions
The five you're actually thinking about.
You're new. Why would I take the risk?
Will this work in my niche?
Are you going to damage my domain?
How long until I see meetings?
Why not hire an SDR instead?
NoteIf your question isn't here, it's a better use of the first call than anything that is.
Next
Four clients at a time. Apply for one of the places.
Six questions, about three minutes. If we're not the right fit, you'll hear that back within two working days rather than being routed into a call.
NoteCurrently [X] of four places open for [quarter].