Who is it for — small companies
Sometimes the honest answer is: not yet.
A small company can absolutely be the right fit — if the deal size and the buyer are right. But the model doesn't work for every small business, and we'd rather tell you that here than after a call.
Note"Small" here means revenue or headcount, not ambition — plenty of small teams sell high-value B2B deals and fit well.
Fit
The two things that actually decide it.
Deal size
The engagement only makes economic sense above roughly £15,000 in average contract value. Below that, the cost of dedicated infrastructure and a six-month commitment outweighs what a single deal returns.
Buyer definition
If your customers are other businesses with observable characteristics — sector, size, stack, hiring signals — targeting works. If your best customers share nothing except that they liked you, no amount of infrastructure fixes that.
NoteBoth criteria are about the buyer, not the size of your team — a two-person consultancy selling £20k engagements fits better than a fifty-person team selling £2k ones.
In practice
Where a small company fits, and where it doesn't.
This works when
- Average contract value is £15,000 or above, even with a small team
- Your buyer is another business, with a definable profile
- You — or a named person — can take a call within 48 hours of it being booked
- Cash flow can absorb a six-month commitment before it compounds
This doesn't work when
- You need meetings this month to make payroll
- Your buyer is a consumer, or a business under ten people
- Deal size is too small to justify dedicated infrastructure
- You're looking for the cheapest option available
NoteIf this doesn't sound like you yet, the honest advice is to build referral and inbound channels first and come back when deal size grows.
Next
Not sure either way? Ask us directly.
Thirty minutes is enough for an honest answer, including "not yet" if that's the truth.